The winners of the last industrial revolution are spending their winnings on trying to stop the next one.

The Koch Brothers, et al are all old money. But it's not actually that old. Just a hundred years or so ago. And they're trying to stamp out the rising tides of renewable energy just because they don't want to change the way they do business. It'd probably cost them LESS money just to go with the flow. Hell, they had the chance to become the leaders of the next industrial revolution and they just. Fucking. Blew it. Hubris is a hell of a drug.